Ben & Jerry's issued a powerful statement about George Floyd, titled "Silence Is NOT An Option." (The pun on pe-can was more evident in Vermont than, say, Georgia, where the word is pronounced pa-KAHN.) And the company want us all to do the same. Ben & Jerry’s is taking a stance against the police brutality that’s been plaguing the black community. (Tragically, the list includes every flavor containing chocolate, as cocoa production in West Africa suffers from rising temperatures and lower rainfall.) The more comprehensive statement the company issued in June “came from a muscle that was continuously being developed from the board and management team over time,” says Daryn Dodson, a board member and managing director at Illumen Capital Management LLC, an investment firm focused on reducing implicit bias. Google, Twitter, and YouTube, which have also been criticized for inaction on misinformation and abuse, were hit by boycotts, too. (In recent months, a number of these products have suffered from a collapse in tourism to some European countries due to the coronavirus.) Unilever’s current CEO, Alan Jope, pledged when he took over in 2019 to consider selling off brands that couldn’t operate in a manner that benefits society; he’s described Ben & Jerry’s as a guide for how other Unilever properties can marry purpose with profit. Four years ago, Ben & Jerry’s publicly stated their support for the Black Lives Matter movement. The company has said only that it will change the name of its Fair & Lovely line, which generates more than $500 million in annual revenue, to Glow & Lovely, and that it will include women of all skin tones in future marketing materials. Anuradha Mittal was about to step out of her home in Oakland, Calif., on the last Friday of May, but first she had one last email to send. Start your Independent Premium subscription today. That’s a particularly uncomfortable fact at a moment when glucose is increasingly regarded as the new tobacco, and it clashes, too, with the company’s work in support of Black Americans, who are more likely to contract Type 2 diabetes than Whites. Updated: 12:15 PM EST Jan 4, 2017 ... Ice Cream maker, Ben & Jerry… Yoav Aliasi, an Israeli rapper and far-right activist, called on his followers to boycott Ben & Jerry’s because of the decision. Ben and Jerry’s has issued a statement emphasising the “urgent need to take concrete steps to dismantle white supremacy in all its forms”. Ben & Jerry's faces boycott following BLM support. (The company responded by apologizing for the incident and adding her to its U.K. diversity and inclusion board.). At times, Ben & Jerry’s activism has tested Unilever’s promises. Want to bookmark your favourite articles and stories to read or reference later? Ben & Jerry’s long track record of activism has tended to mitigate any perceived sins, helping it avoid accusations of insincerity when it speaks out. The note Mittal, the board chair of Ben & Jerry’s, was sending was to the chief executive officer, Matthew McCarthy, requesting that a statement be prepared by Monday. PrettyLittleThing, an online retailer, posted a photo on social media showing jet-black and peach-toned hands clasped above the motto “Stand Together,” only to be criticized for depicting the Black hand in an unlifelike hue. “We have to speak out. We ask you to join us in not being complicit in the face of injustice. Everyone, it turns out, has a price.. For Ben Cohen and Jerry Greenfield, the hippies who founded Ben & Jerry's Homemade and combined ice cream … Its present-day headquarters is in South … “Unless and until white America is willing to collectively acknowledge its privilege, take responsibility for its past and the impact it has on the present, and commit to creating a future steeped in justice, the list of names that George Floyd has been added to will never end. Ben & Jerry's Homemade Holdings Inc, trading and commonly known as Ben & Jerry's, is a Vermont company that manufactures ice cream, frozen yogurt, and sorbet.It was founded in 1978 in Burlington, Vermont, and sold in 2000 to British-Dutch conglomerate Unilever.Today it operates globally as a fully owned subsidiary of Unilever. His post has garnered 2,800 reactions and more than 1,400 shares. On the other hand, Unilever has been pilloried recently for continuing to market melanin-suppressing skin-whitening creams, which critics say promote racist preferences for lighter skin in some Asian countries. It’s challenging, Miller acknowledges, even for a company that’s long tried to be a rising voice for change. In 2015 the foundation brought executives and board members to North Carolina, where Reverend William Barber’s Moral Mondays movement on civil and environmental rights was taking off. Ben & Jerry’s and its cofounders, Ben Cohen and Jerry Greenfield, have previously spoken out about social justice causes and in support of the Black Lives Matter movement. In its statement, Ben and Jerry’s recalled how the company offered public support to the Black Lives Matter movement four years ago. It called on the president to “disavow white supremacists and nationalist groups that overtly support him” instead of “using his Twitter feed to promote and normalize their ideas and agendas.” And it said Congress should create a commission to study the effects of slavery and discrimination dating back to 1619, the year the first Africans arrived in Virginia in shackles. The company is also calling upon the US Congress to pass legislation that would “create a commission to study the effects of slavery and discrimination from 1619 to the present and recommend appropriate remedies”. We have to speak out. 2017: Home Sweet Honeycomb aided refugees through the International Rescue Committee. Ben and Jerry's signed a petition to release a guilty cop KILLER Mumia Abu-JAmal who KILLED Officer Faulkner of Philadelphia Police Department Ben & Jerry's statement on why Black Lives Matter. We ask you to join us in not being complicit in the face of this injustice. Police spray mace at protestors to break up a gathering near the Minneapolis Police third precinct after a white police officer was caught on a bystander's video pressing his knee into the neck of African-American man George Floyd, who later died at a hospital, in Minneapolis, A protester holds a sign with an image of George Floyd, Protesters demonstrate against the death of George Floyd, A protester throws a piece of wood on a fire in the street just north of the 3rd Police Precinct, People in other US cities also protested the murder, like Los Angeles, A police officer lobs a canister to break up crowds, A protester is treated after inhaling tear gas, Two police officers stand on the roof of the Third Police Precinct during a face off with a group of protesters, Protesters outside a Minneapolis police precinct two days after George Floyd died, Demonstrators gather to protest in Los Angeles, Police remove barricades set by protesters, A fire burns inside of an Auto Zone store near the Third Police Precinct, Flowers, signs and balloons are left near a makeshift memorial to George Floyd near the spot where he died, A policeman faces a protester holding a placard in downtown Los Angeles, A couple poses with a sign in Los Angeles, MINNEAPOLIS, MN - MAY 27: A man is tended to after sustaining an injury from a projectile shot by police outside the 3rd Police Precinct building on May 27, 2020 in Minneapolis, Minnesota. Mittal says many employees viewed Unilever as an “8,000-pound gorilla moving in.” Ultimately, it took charge of the economic part of Ben & Jerry’s mission and left the other two to the subsidiary. On Juneteenth, the activism team published a blog post announcing its next project: defunding U.S. police forces. He mentions a recent conference call related to their new campaign, during which the debate became so heated he had to tell everyone to park it for a minute. Solheim referred him to the commitment to advocacy Unilever had agreed to in its ownership contract. In the late ’80s, it released Rainforest Crunch, a flavor that incorporated nuts responsibly sourced from indigenous Amazonian tribes, helping spark a national conversation about deforestation. Around the same time, Paul Polman became CEO of Unilever and began a 10-year effort to turn the parent corporation into a testbed for a more socially adroit way of doing business. It was lauded as the most detailed and powerful message from any corporation seeking to condemn the latest high-profile homicide in a chain of abuse Black people have suffered at the hands of White people across centuries. Floyd was later pronounced dead while in police custody after being transported to Hennepin County Medical Center. The ice cream brand said it is calling upon US President Donald Trump and other elected officials “to commit our nation to a formal process of healing and reconciliation”. Like hundreds of other protesters, she’d be praying and dancing late into the night, in streets blurred by billowing tear gas and teeming with riot police. We’re heartbroken those words are just as relevant today. Twitter users widely praised the Vermont ice cream brand. “Today, we want to be even more clear about the urgent need to take concrete steps to dismantle white supremacy in all its forms,” the firm stated. Facebook Inc. saw hundreds of employees stage a virtual walkout after it refused to add labels to false or incendiary Trump posts that apparently violated its policies; the furor prompted some of the world’s largest marketers, including Verizon, Coca-Cola, Lego, and Ben & Jerry’s owner, Unilever, to stop advertising their products on the platform for at least a month. Other companies tried to align themselves with the Black Lives Matter protests and failed. (Photo by Stephen Maturen/Getty Images) Stephen Maturen, A protester reacts after inhaling tear gas, Protesters use shopping carts as a barricade, Protesters clash with the police as they demonstrate against the death of George Floyd, {{#verifyErrors}} {{message}} {{/verifyErrors}} {{^verifyErrors}} {{message}} {{/verifyErrors}}, George Floyd death: Minneapolis protests erupt in the streets, Ben and Jerry’s stresses ‘urgent need to dismantle white supremacy’, Rihanna’s Fenty Beauty stopped business to observe Blackout Tuesday, 10 anti-racism charities in the UK you can donate to, Ways to support Black Lives Matter even if you can’t attend protests, three other officers present at the scene are expected to be criminally charged, Ben and Jerry’s praised for raising awareness of marijuana convictions. The ice cream company stated that the officers involved in Mr Floyd’s death “must be brought to justice”. Three years later, ahead of the U.S. midterm elections, the creamery rebranded its New York Super Fudge Chunk to Pecan Resist in response to Trump administration policies that threatened the civil rights of women, people of color, refugees, immigrants, and the LGBTQ community. Washington’s franchise posted a tile, too. She wanted the ice cream brand to express support for the Black Lives Matter movement and decry the violence against Floyd, who’d died while being restrained by a White law enforcement officer less than 15 minutes after his arrest for allegedly using a counterfeit bill to buy cigarettes. Over time, it refined a model for activism centered on campaigns. “Companies have to actually, truly, be ready and willing to address their impact, and that doesn’t happen overnight,” says Rashad Robinson, executive director of Color of Change. Ben & Jerry's first aligned itself with Black Lives Matter back in 2016, and Miller has been working diligently on the brand's initiative to "dismantle white supremacy" ever since. On Blackout Tuesday, one of the millions of social media accounts posting a single black tile in support of BLM belonged to the NFL’s San Francisco 49ers, which split acrimoniously with quarterback Colin Kaepernick after he began kneeling during the national anthem to protest police brutality toward Black people. Solheim says sales were never the point, stressing that Ben & Jerry’s campaigns have neither hurt nor helped demand during his eight years running the company. Ben & Jerry's offered up an opinion piece on their blog and then linked to it from Twitter and Facebook. “If we share values on climate, same-sex marriage rights, racism, I think that’s a deeper bond than sugar and fat.”, These days, Ben & Jerry’s activism team counts almost 20 full-time members, including characters such as Dave Rapaport—the global social mission officer—who once spent several days in the Nevada desert being chased by armed security forces in helicopters after he tried to stop a nuclear weapons test explosion. Minneapolis police officer Derek Chauvin, who knelt on Mr Floyd’s neck for over eight minutes, was charged with third-degree murder and second-degree manslaughter. The company’s ongoing climate messaging includes a website page listing “endangered pints,” whose supply chains are at risk of disruption by climate change. And the company has largely managed not to be regarded as opportunistic—of using social consciousness to increase sales. A previous version corrected spelling of PepsiCo. While the board’s seven directors do include four women and three people of color, two of whom are Black, the majority of its workforce and leadership, she says, remain “all very White.” In part this reflects Vermont’s demographic makeup—the state is 94% White—so Ben & Jerry’s has been seeking other ways of becoming more diverse. Ben & Jerry’s (and Ben and Jerry) vocally supported the Occupy Wall Street protests in 2011. (The Ben & Jerry’s Foundation, which the company funds, also earmarks about $2.5 million annually to grassroots causes across the U.S. Running the show is Miller, whose posts on Ben & Jerry’s social media accounts have helped bring more than 130,000 new signatories to Color of Change petitions in the past year alone.). “I think of the killings that have happened as no different than lynchings—it has just laid bare again how deep the racism is,” says Mittal, who’s been on the board for almost 13 years and was appointed chair in 2018. One of Ben & Jerry’s environmental campaigns, an 18-month initiative called Save Our Swirled, culminated at the 2015 United Nations Climate Change Conference in Paris, where organizers wheeled in a giant papier-mâché statue of an ice-cream cone with a melting, globe-patterned scoop. It emphasised the “urgent need to take concrete … Other efforts were baldly hypocritical. He was one of five Ben & Jerry’s employees, including executives with curious titles like global social mission officer, making edits to a Google Docs draft written primarily by the company’s global head of activism strategy, Chris Miller. Robinson, who’s addressed audiences at a number of leading corporations about structural racism—the deep-seated influence racial bias has on power structures—and the importance of quantifying diversity, was one of the experts McCarthy called to help Ben & Jerry’s draft its response. The brand has previously voiced its support for the Black Lives Matter movement and has a long history of championing progressivism. A survey conducted after Floyd’s killing by Morning Consult LLC, a data analysis firm, found that about two-thirds of Americans from Generation Z, the sought-after cohort of high schoolers and college students, said the way corporations and their brands reacted to the BLM movement would permanently affect their future purchasing patterns. A McDonald’s Corp. statement that each Black victim was “one of us” prompted the American Civil Liberties Union to ask the fast-food chain why it was denying hundreds of thousands of Black workers access to paid sick and family leave during a global pandemic. Then it disseminates material to the company’s website, social media channels, and ice-cream tubs, often building up to a specific event. Starbucks Corp., which posted that it stood in solidarity with Black partners, customers, and communities and that it wouldn’t be a bystander, also said its baristas wouldn’t be permitted to wear BLM clothing, until an outcry and boycott threats led it to reverse course. Ben & Jerry's, which also publicly supported the Black Lives Matter movement, called on President Donald Trump to disavow white supremacists and nationalist groups that "overtly support him." Updates with recent performance of Unilever’s ice cream brands in 16th paragraph. Ice Cream maker, Ben & Jerry's, is being boycotted by the Blue Lives Matter after the company voiced it's support for the Black Lives Matter movement. L’Oréal SA, whose black square was overlaid with the words “Speaking out is worth it,” was criticized for insincerity by Munroe Bergdorf, a Black English model, who said the cosmetics company had dropped her from a 2017 campaign after she spoke out about White supremacy. Its ethos closely tracked the Lennonesque worldview of its creators, who often seemed more comfortable hosting their One World One Heart music festival, a kaleidoscope of tie-dyed roots rock and psychedelic Ben & Jerry’s motifs, than participating in quarterly earnings calls. On Tuesday 2 June, people across social media observed Blackout Tuesday as a show of support for the Black Lives Matter movement. Ben and Jerry’s co-founders Ben Cohen and Jerry Greenfield aren’t just ice cream entrepreneurs… they are big backers of democratic presidential … She was on her way to one of the demonstrations that had broken out around the world five days after the killing of George Floyd in Minneapolis. Rihanna’s fashion and beauty brands – Fenty Beauty, Savage X Fenty and Fenty – announced they would be ceasing operations for the day. Ben and Jerry’s wrote that the murder of Mr Floyd “was the result of inhumane police brutality that is perpetuated by a culture of white supremacy”, stressing that he is the “latest in a long list of names” of black people who have been killed, including Ahmaud Arbery, Breonna Taylor and Eric Garner. In 1978, Ben Cohen and Jerry Greenfield, friends since grade school, completed a $5 correspondence course in ice-cream making and founded Ben & Jerry’s out of a renovated gas station in Burlington, Vt. In recent years, keeping revenue up has become ever more crucial as it fends off a rash of insurgents, from low-calorie alternatives such as Halo Top to chichi probiotic choices such as Foxy’s Thoughtful Ice Cream. One of its flagship brands, Dove soap, followed Ben & Jerry’s lead on BLM, saying it would advance its own calls for legislative action and extend its … On Monday a final version was sent for approval to Color of Change and the NAACP, and then to Ben & Jerry’s board. That project, like the statement on the George Floyd killing Miller drafted, follows from a recent emphasis on criminal justice reform, a cause Ben & Jerry’s has supported since at least the late ’80s, when it began sourcing the brownie bites found in some flavors from New York’s Greyston Bakery, which provides jobs and training to formerly incarcerated people and those who are homeless. We have to say his name: George Floyd,” the firm said. Ben & Jerry’s activism didn’t slow through a mid-1980s initial public offering or its acquisition for $326 million in 2000 by Unilever, the sprawling Anglo-Dutch conglomerate behind Dove soap and Hellmann’s mayonnaise. 2008: The John Lennon-inspired Imagine Whirled Peace was timed with a Peace Day bed-in. In January, Ben & Jerry’s threw its support behind Democratic presidential candidate Bernie Sanders with a limited-edition flavor called Bernie’s Yearning. Ben & Jerry’s — which is owned by the massive consumer goods brand Unilever but retains “autonomous subsidiary” status — has long been a … “Loyalty is pretty valuable in this business,” he says. The company also baffled many progressive customers in 1997—and dismayed some members of its own board—when, despite its history of campaigning to end gun violence, it appointed Perry Odak, who’d previously run a firearms manufacturer, as CEO. “It didn’t just happen. Share Shares Copy Link. “If we share values on climate, same-sex marriage rights, racism, I think that’s a deeper bond than sugar and fat”. All of its current directors save for two Unilever executives are activists or have extensive experience in the charity sector; at one point, more members of the creamery’s board had been arrested while protesting than not. This is not new for them.”. On June 2, while many other brands in the United States were posting a black square to their social media accounts and making carefully worded statements about racism in the wake of George Floyd’s death, Ben & Jerry’s had a much more direct message. Systemic racism is the most defining civil rights and social justice issue of our time. It is really for each one of us to ensure that George Floyd and Breonna Taylor do not just become a hashtag.”. Mittal says the company is, for instance, examining how to source a greater share of its ingredients from Black-owned farms. ‘The murder of George Floyd was the result of inhumane police brutality that is perpetuated by a culture of white supremacy,’ ice cream company states, Find your bookmarks in your Independent Premium section, under my profile. The 704-word text linked Floyd and other recent victims of fatal persecution, such as Breonna Taylor and Ahmaud Arbery, with historical ones like Martin Luther King Jr. Companies like Lego and Ben & Jerry's have showed their support for the Black Lives Matter protests. When Ben & Jerry’s posted the statement on June 2 to its website and social media accounts under the title “We Must Dismantle White Supremacy: Silence Is NOT An Option,” hundreds of thousands of people rapidly circulated it. https://www.eatthis.com/fast-food-brands-supporting-black-lives-matter advance its own calls for legislative action. Ben & Jerry's Ben & Jerry's wants to end white supremacy, among other progressive goals. in sixth paragraph. — Ben & Jerry's (@benandjerrys) June 19, 2020 Ben & Jerry's is a group of far-left activists masquerading as an ice cream company, and the tweet is just the tip of the iceberg. PepsiCo Inc. and Mars Inc. said they would retire imagery associated with Aunt Jemima pancake syrup and Uncle Ben’s rice, which both featured caricatures of Black cooks. Related blog posts read like abstracts of essays by Sierra Club scientific advisers with a fondness for exclamation points and cutesy vernacular. Ben and Jerry supports a cop Killer. 4 years ago, in the wake of Ferguson, we felt compelled to support the #BlackLivesMatter movement. It supported the creation of “a national task force that would draft bipartisan legislation aimed at ending racial violence and increasing police accountability.” It advocated for the U.S. Department of Justice to reinvigorate its Civil Rights Division and reinstate policies rolled back by the Trump administration, such as consent decrees to curb police abuses. After Ben & Jerry’s decides to align itself with a cause, the team taps experts at leading advocacy groups and spends at least a year working on persuasive language. As Ben & Jerry’s most recent call to action this week has gotten attention, so have some companies’ far more tepid reactions to the current … Its factories are also outfitted with art painted by former inmates, and it’s brought in political figures such as Vermont Senator Bernie Sanders and the late U.S. Representative John Lewis of Georgia to speak to its workforce and counsel management on the race-related imbalances that pervade the judicial system. 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